Rules of Trade Mark The purpose of this category is to inform as to the appropriate usage of d line™ international as' trade marks. A trade mark must have a distinctive character which serves to distinguish products or services from those of competitors. If the trade mark does not have a distinctive character it can only be registered if the figure is recognisable and/or established within the market place. A trade mark could be a formalized figure, a naturalistic reproduction, a reproduction of a product with a characteristic shape, words in a particular form, letters and numbers formed in a particular way or combinations. Additionally, a trade mark could consist of words, word-elements and letters without any particular form, i.e known words, art words, a slogan, letters or combinations. Our trade marks and logo make it easy to identify our company, our high quality products and established good-will. To safeguard our trade marks in the best possible way we register them in all relevant countries for our sales and marketing activities. Trade Name: The trade name is the corporate or business name d line. Company Name: The company name is d line™ international as. It indicates the legal name of the parent company. d line™ international as is not a trade mark. Trade Mark: A trade mark is a name like d line™. It is used to specify particular products. Design Logo: The design logo can be seen in the top, right hand corner of this paper (the one with the pull handles). The design logo is registered as a trade mark in specific countries. Design-wise we have decided not to include the ® in the design of the logo. At all times, d line has been, and continues to be, protected against being "borrowed" by competitors or becoming a generic word. In this respect, we all have a responsibility and it is for this reason we have to follow the rules of trade mark, which are: Rules of Trade Mark 1. Use of Letters in Bold The trade mark should always be used in the manner that it is distinctive from the other words within the text. All letters are to be written in bold to indicate that the word is a trade mark. This rule is valid each time the trade mark appears within the text. Examples: d line d line™ d line™ international as 2. Use of Symbols The symbol ™ must always be added to the trade mark in headlines, the first time the trade mark appears in a certain text and when the trade mark is used in combination with photos or illustrations. Examples: d line™ d line™ international as 3. Use of Form The trade mark should always be used and spelled in exactly the same way as it has been registered. Example: The d line range of products 4. Use of Possessive Form The trade mark can be used in a possessive form. Example: d line's concept 5. Use of Singular Form The trade mark must only be used in the singular form. The plural form is indicated by the noun either preceding or following the trade mark. Examples: The d line™ range of products The d line products 6. No Use of Definite Form It is not correct to use a definite or indefinite form in the way nouns are used. "A" and "the" in connection with the trade mark should only be used when the generic word is added. Examples: The d line lever handle A d line lever handle but not the d line 7. Use of Text Font The following text font is to be used when printing the trade name, company name and trade mark: d line: Font: Helvetica, Bold Size example: 12 point d line™ international as: Font: d line Helvetica, Bold ™ Arial international as Arial, Itallics Size example: d line™ international 12 point as 11 point